Conversion
Fix The Leaks Before You Buy More Traffic.
The cheapest growth channel is usually the one you already have - you're just losing people somewhere in it.
Conversion rate optimization (CRO) is the practice of increasing the percentage of website visitors who complete a desired action, such as a purchase or signup. The Hyp Engine provides CRO and marketing automation services including funnel audits and A/B testing for D2C, SaaS, app, and B2B brands.
Find exactly where people drop off
We map the actual path someone takes through your site and funnel, and find where they quietly give up - a confusing form, a slow page, an unclear next step. Fixing that is almost always cheaper than buying more traffic to make up for the leak.
Testing focused on what moves revenue
Not every page is worth testing. We focus on the pages and steps that actually move the needle on revenue, run structured tests, and roll out what wins - rather than a scattershot of minor tweaks that never add up to anything measurable.
Automation that doesn't read like spam
Email and lifecycle automation built to feel like a real follow-up, not a generic drip sequence. Fewer clicks between someone showing interest and someone actually paying.
Common Questions
CRO & Automation, Answered Straight.
A full walk-through of your site and checkout or lead flow, with drop-off points identified using your existing analytics data, plus a prioritized list of fixes ranked by expected impact.
CRO is narrower and faster - targeted fixes to specific friction points rather than a full rebuild. Often the two work together, but CRO can start delivering wins without waiting on a full redesign.
Yes - Google Analytics or your equivalent platform, plus checkout or CRM data if relevant, so recommendations are based on your actual user behavior, not assumptions.
Email and lifecycle sequences tied to actual user behavior - abandoned cart, post-purchase follow-up, lead nurture - built to feel relevant rather than generic.
Related
Other Ways We Help
Free Audit
Let's See What's Working.
A free, honest look at where cro & automation could actually move the needle for you - no generic deck, no pressure.
Start The Audit →